Context and Challenge

An Amazon FBA company required a minimum investment of $50k from potential partners but was receiving numerous inquiries from individuals who did not meet this requirement.

The challenge was to create an ad that clearly communicated the investment threshold and discouraged unqualified leads, thereby improving lead quality and ensuring compliance with SEC regulations.

Concept and Strategy

To address this challenge, we developed the "No Brokies" ad. The term "brokie" is a controversial slang word within the target audience used to describe individuals who waste time and do not have sufficient funds.

While unconventional, this term was chosen to resonate with the audience's language and mindset, effectively filtering out unqualified leads.

Creative Approach

The ad featured bold and straightforward messaging with a headline stating $50K Minimum and a "no brokies" sub headline.

The visuals were clean and direct, with design elements that emphasized the message. The messaging was crafted to be extremely clear to comply with SEC regulations, ensuring that potential investors fully understood the minimum investment requirement and the seriousness of the offer.

Client Feedback and Launch

The client praised the ad, calling it the best idea yet. They appreciated the clear, no-nonsense approach that aligned with their need to attract serious investors.

The ad was launched with great anticipation of its potential to filter leads effectively and improve advertising performance.

Insights and Potential Impact

While detailed performance data is not available, the potential impact of the "No Brokies" ad was significant. The ad was designed to improve lead quality by clearly stating the investment requirement, saving time and resources.

Using language familiar to the target audience, the ad sought to create an immediate connection and understanding. The ad was also carefully crafted to meet SEC compliance standards, providing clear and transparent messaging that built trust and avoided any misleading information.

Strategic Takeaways

This case study demonstrates the effectiveness of bold messaging and understanding the audience’s language and mindset. Working closely with the client ensured that the ad aligned with their goals and received positive feedback.

Additionally, ensuring all advertising was compliant with relevant regulations maintained trust and legitimacy in financial advertising.

Note: Due to confidentiality agreements, specific company data and names have been omitted.